The Gartner CMO Leadership Vision for 2024

Chief marketing officers (CMOs) enter 2024 with an imperative to drive efficient growth in a volatile environment. Customer demand and buying behaviors continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce — transcend functional boundaries, becoming enterprise priorities with complex cross-functional execution. Also, traditional sources of brand value face pressure from new forces, including disruptive market entrants, heightened audience expectations and the ease of digital learning about unfamiliar brands. This complimentary marketing webinar will help CMOs adapt their strategies for efficient growth in a high-velocity world, with a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value.

• Identify the major trends affecting CMOs as they head into 2024

• Determine the top priorities that CMOs face in this volatile environment

• Know the actions CMOs must take now to succeed moving forward
  
  

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