By Tech Buying Behavior Research Team
By Tech Buying Behavior Research Team
Businesses struggle with navigating the technology purchase process due to limited access to unbiased information. According to the 2022 Gartner Technology Buying Behavior Survey, up to two-thirds of respondents experienced moderate to significant delays (up to a month or more) in the purchase process due to difficulties in obtaining information from providers.
For product leaders this presents an opportunity to create personalized and effective content formats, which were found to be highly valued by buyers, but often not readily available.
Download our research to gain crucial insights into content types that effectively guide buyers through their purchasing journey and accelerate buying decisions.