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Learn how Gartner Digital Markets' intent data helped Whatfix create 35% more sales opportunities
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Understand what retailers prioritize when buying software to adjust your acquisition and post-purchase strategies.
Learn how Gartner Digital Markets' leads helped MRPeasy gain over 150 testers
Concerned about churn? Reduce buyer regret and delight customers with these data-backed customer retention strategies.
How do you measure brand awareness without picking through hundreds of metrics? Explore how to build a brand awareness measurement model.
Learn how Gartner Digital Markets' leads helped MRPeasy gain over 150 free trials
To mitigate risk of discontent buyers and prevent churn, we’ve identified several indicators of potential regret based on research. Here are eight warning signs your marketing and sales teams need to watch out for throughout the purchase journey.
Understand what the BANT framework is and how software marketing and sales leaders use it to effectively qualify leads and improve close rates.
Understand what healthcare professionals prioritize when buying software to adjust your acquisition and post-purchase strategies.
Explore the innovative approach of monday.com in merging brand and performance marketing.
Understand what marketers prioritize when buying software to adjust your acquisition and post-purchase strategies.
Ken Allard, EVP of Gartner Digital Markets, shares insights from 3,484 software buyers so you can adapt your strategy to maximize growth. Watch the webinar on-demand.
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