The World’s Most Important Gathering of CMOs and Marketing Executives™

June 3 – 5, 2024 | Denver, CO

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Experience the Premier Conference for CMOs and Marketing Leaders

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor.

Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.

Join your peers at Gartner Marketing Symposium/Xpo™ 2024 conference as we dive into this year’s theme, Lead Marketing Through Disruption’s Next Wave, to gain the insights you’ll need to create and lead a successful marketing strategy. 

Gartner Marketing Symposium/Xpo delivers must-have insights, strategies and frameworks for CMOs and marketing leaders to think big and drive real impact within their organizations. Join a global community of CMOs and marketing leaders. 

Build strategies, pursue marketing and digital innovation and align resources to deliver results:

  • Outperform like a winning brand after crises.
  • Optimize marketing budgets to maximize performance.
  • Create impactful messaging on contentious topics that consumers care about.
  • Evolve brand strategy and value proposition for broader resonance.
  • Deliver a customer experience (CX) that improves growth and loyalty.

Create exceptional CX that sets your organization apart:

  • Build actionable views of your customers.
  • Develop insights on how to optimize the moments that matter in the customer journey.
  • Inform decision making with the right data, insights and analytics.
  • Identify customer needs, expectations and perceptions.
  • Deliver on your CX promise through an effective CX strategy.

Leverage digital channels to deliver business growth:

  • Develop an effective digital marketing strategy to achieve business goals.
  • Translate digital strategy into effective campaigns to improve digital marketing ROI.
  • Learn how CMO priorities are changing in terms of the shift toward digital channels.
  • Gain key insights to drive your own key initiatives.
  • Adopt a coordinated multichannel approach to make a well-informed decision with data-driven benchmarking.

Achieve success in brand building, brand strategy, and brand activation:

  • Build brand equity and define a successful brand strategy in the face of shifting customer behaviors and expectations.
  • Activate the brand across channels and reassess partnerships and sponsorships to optimize activation.
  • Measure and communicate the value of brand investment and guide the organization to the right balance of brand and performance marketing investment.
  • Engage cross-functional teams in supporting the brand and demonstrating business value.

 

Utilize data and insights to optimize marketing activities and drive efficiencies through technology and process management:

  • Unlock the value of marketing resources.
  • Deliver an efficient and adaptive marketing function.
  • Measure, optimize and communicate performance.

Network with experts and peers

At Gartner Marketing Symposium/Xpo, attendees have the opportunity to connect with Gartner experts and industry-leading CMOs and marketing executives. They meet one-on-one with Gartner experts for tailored advice to help them achieve their mission-critical priorities.

Attendees build new relationships, broaden their perspectives and uncover ways to solve problems alongside other marketing leaders. They engage with like-minded peers, and find opportunities to share ideas and experiences.

Highlights

  • Roundtable sessions.* Attendees join CMO and marketing peers from leading organizations and various industries to discuss relevant topics inspired by the latest research in these small-group sessions, moderated by a Gartner expert.
  • Peer conversations. Attendees engage in peer-to-peer discussions organically throughout the conference and explore how others are tackling everyday challenges.
  • End-user case studies. Detailed and documented case studies, by Gartner invitation, reveal lessons from peers during their own organization’s implementations.

*Preregistration is required. These sessions are available to end users only; space is limited.

Prioritize what to accelerate, unlock resources for digital investments, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey, we’re here to help you get to your destination faster — with confidence.

Lean back and listen
Expect the best speakers, brightest minds and the latest big ideas. These sessions provide the inspiration and actionable insight to transform your most critical priorities into business results.

Highlights

  • Signature Series. Each year at Gartner Marketing Symposium/Xpo, we reveal the latest Gartner research as part of our Signature Series. Sessions cover some of the most anticipated insights and findings to get you ready for the year ahead. 
  • Solution Provider sessions. When you’re looking to address a specific issue, these strategic roadmap presentations and user-case studies provided real-world advice. 

Lean in and engage
Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.

Highlights 

  • Workshops.* Small-scale and interactive: Collaborate with peers by taking the most important topics and learning how to apply them to your business.
  • CMO Circle.* An exclusive program within the overall agenda designed for chief marketing officers to explore new strategies, share innovative ideas and grow their community of peers.

*Preregistration is required. These sessions are available to end users only. 

 

 

Our unbiased Gartner experts help you advance your mission-critical priorities through industry-leading insights, guidance and tools. Tap their unique expertise to make faster, smarter decisions. 

Gartner one-on-one meetings.* Meet one-on-one with Gartner experts for tailored advice to help you achieve your most critical priorities. These popular meetings offer you the undivided attention of a Gartner expert who will listen and guide you on the matters most critical to your success.

Ask the Expert sessions.* Topic-driven sessions provide a more intimate discussion forum, featuring one Gartner expert and end-user peers posing questions.

*Preregistration is required. These sessions are available to end users only; space is limited.

Marketing leaders are excited and optimistic about what’s next. Emerging technologies like artificial intelligence are opening doors to opportunities never seen before. Join us in 2024 to ensure you’re maintaining the human side of marketing leadership to help your team demonstrate strategic value and achieve your growth objectives.

Brianna Lux

Conference Chair and Director, Advisory, Gartner

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    Join the Top Marketing Conference for CMOs & Marketing Leaders

    Hear why leading CMOs & marketing leaders from across diverse industries attend Gartner Marketing Symposium/Xpo year after year and what you can expect from the top marketing conference in 2024.

    2024 Tracks at a Glance

    Attendees have access to more than 150 sessions of the latest Gartner research specifically designed to help marketing leaders meet the demands of the future. Each track has a particular area of focus that helps deliver what matters most to you and your organization.
    Track A

    Lead and Collaborate to Drive Growth

    Strong leaders encourage effective collaboration and innovation, which produces better results and in turn, attracts and retains top talent. Learn how to energize your team and better manage your marketing agencies.

    Track B

    Defend and Deliver on an Adaptive Marketing Strategy

    Developing and executing a calculated, future-proof marketing strategy is more challenging than ever. Evolving expectations of marketing’s role demand an effective value proposition. Explore ways to improve the connections between strategy, operations and analytics.

    Track C

    Embrace Customer Experience to Drive Engagement and Loyalty

    The customer is rapidly evolving, and their loyalty is no longer guaranteed. CMOs need to elevate customer understanding to drive broader value. Learn how to cultivate marketing-led, organizationwide customer centricity to drive long-term customer loyalty.

    Track D

    Lead Multichannel Marketing for Resilient Growth

    Thrive in a world where omnichannel and multichannel efforts have stalled, emerging tech is upending, and customers are overwhelmed with content. Gain practical advice on building, scaling and accelerating your approach across digital and channel marketing.

    Track E

    Accelerate Growth Through Integrated Buying Experiences

    Buyers have largely turned to self-directed digital channels to conduct buying activities. Discover the emerging human-based components, tools and technologies to create tightly integrated experiences and expedite revenue growth.

    Track F

    Evolve Brand Management to Drive Business Value

    Marketing leaders face pressure to evolve and align brand narratives to ensure differentiation and credibility and to prove value from brand investments. Learn how to demonstrate value, organize for success and protect the brand’s long-term health.

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