Gartner Tech Growth & Innovation Conference

March 20 – 21, 2024 | Grapevine, TX

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Breaking Barriers: Drive Faster Go-to-Market, Revenues and Growth

The pace has accelerated. The macro trends persist: GenAI, economic uncertainty, evolving B2B customer demands. You are faced with more questions and options than ever. How to retain your customers? How to attract more new buyers? How to improve your product? Break down the challenges that hold back your organization. Your growth engine can be supercharged here.  

At Gartner Tech Growth & Innovation Conference 2024, March 20 – 21, in Grapevine, TX, you will obtain effective strategies and tactics for driving faster go-to-market (GTM), revenues and growth. Learn which best practices, key capabilities and emerging technologies drive results across technology marketing, product management and executive functions.

Join a world-class community of technology and service provider (TSP) experts and industry peers at the only Gartner conference designed specifically to equip technology executives, as well as product and marketing teams, with the objective insights, expert guidance and practical tools they need to achieve customer and revenue growth priorities in a fast-paced and evolving market.

This conference is exclusively focused on TSP teams who are responsible for go-to-market, customer success, product or marketing strategies.

Bring your team to maximize learning; participate in relevant sessions together or split up to cover more insights and share your take-aways later. 

CEOs and GMs can learn how to put new business models to work, harness and retain top talent and efficiently drive new business and expansion revenue:

  • Select the best GTM strategies and tactics to drive growth.
  • Understand how to create marketing, sales, and customer success alignment.
  • Develop a market-ready product roadmap.
  • Determine optimal portfolio marketing activities.
  • Build products that users readily adopt and drive value for customers and generate expansion opportunities.
  • Create optimal route to market strategies.
  • Know when and how to place bets on Generative AI and other new technologies.
  • Establish content strategies that attract the right buyers. 

Product leaders can uncover methods to align product strategies with dynamic market opportunities, enhance customer and user value, and drive offering innovation:

  • Develop UX/CX capabilities that drive adoption and retention.
  • Learn how to apply product-led growth principles in alignment with other key functions.
  • Uncover the best ways to incorporate GenAI capabilities within product and service offerings to differentiate and drive value.     
  • Understand how users and buyers compare competitive offerings.
  • Determine the most effective technologies to drive product development and team collaboration.
  • Create innovative product roadmaps that will help attract and retain target personas.

Marketers can gain agility through innovative go-to-market, demand generation, content marketing and      enablement best practices to drive revenue growth and expansion:

  • Understand how market conditions as well as evolving demographics influence buying dynamics.
  • Determine which channels, content, and methods are most effective in driving awareness and progressing opportunities.
  • Learn how marketing must participate in product-led growth strategies and tactics.
  • Align with sales and customer success to evolve ABM and formulate winning account strategies.
  • Find the right technologies to optimize  your PLG, ABM and other go-to-market (GTM) initiatives.

At TGI, Analyst Relations (AR) professionals will:

  • Maximize engagement with analysts by building an outcome- based engagement plan. 
  • Learn how to navigate AR Value Streams to drive impact on corporate objectives. 
  • Pinpoint key steps with sales and marketing to drive contribution to revenue. 
  • Explore collaboration with marketing and corporate strategy to stay ahead of market dynamics and competitive threats. 
  • Explore where and how AR can identify and build a business case to deploy GenAI for the function.

Network with Gartner TSP experts and industry peers
At Gartner Tech Growth & Innovation Conference, you can connect with world-class Gartner TSP experts and peers in an environment built for dialogue. 

Exchange ideas and experiences, with hundreds of your  senior technology executive peers and reap the benefits from unparalleled networking through planned and unplanned networking, all under one roof.

Highlights

  • Roundtables.* Join your TSP peers from leading organizations to discuss relevant topics inspired by the latest research in these small-group sessions, moderated by a Gartner expert. 
  • Ask the Expert sessions.* Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and your peers posing questions that reveal lessons learned from countless client interactions.
  • Peer conversations. Join peer-to-peer discussions organically throughout the conference. With over 1,000 attendees discover how others are tackling the challenges you face every day. 

*Preregistration is required. Space is limited.

This conference is designed to equip technology executives, product and marketing teams with the objective insights, expert guidance, and practical tools that they need to achieve their revenue growth and customer retention priorities in a fast-paced and evolving dynamic market. 

No matter where you are on your growth and innovation trajectory, we’re here to help you get to your destination faster — with confidence.

Lean back and listen
Expect the best speakers, brightest minds and innovative ideas and research. These sessions provide the inspiration and actionable insights to help guide you to transform your most critical business priorities into business results.

Highlights

  • Guest Speakers. Hear firsthand experience from thought-provoking guest speakers and industry peers.

Lean in and engage
Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.

Highlights

  • Workshops.* Small-scale and interactive: Collaborate with peers by taking the most important topics and learning how to apply them to your business.  See 2023 Sample Sessions
  • Roundtables.* Roundtables are peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer one another’s questions around a particular topic or challenge. See 2023 Sample Sessions

*Preregistration is required.  

Our unbiased Gartner experts help you advance your most critical priorities through industry-leading insights, guidance and tools. Tap their unique expertise to make faster, smarter decisions. 

Gartner one-on-one meetings.* Meet one-on-one with a Gartner expert for tailored advice to help you achieve your most critical priorities. These popular meetings offer you the undivided attention of a Gartner expert who will listen and guide you on the matters most critical to your success. Get feedback on a key initiative or share an urgent challenge. Attendees tell us these meetings in themselves are worth the cost of the conference admission. 

Ask the Expert sessions.* Topic-driven sessions provide a more intimate discussion forum, featuring one Gartner expert and your TSP peers posing questions.

*Preregistration is required. Space is limited.

Why attend Gartner Tech Growth & Innovation Summit?

Discover what your peers are saying about the value that they got from attending the 2023 conference. 

Technology evolution and democratization are crashing headlong with revolutions in technology buying and user dynamics. GenAI is merely the tip of the iceberg. Speed is of the essence for technology providers to win and grow business efficiently and effectively — or be left behind. That’s why we couldn’t wait to bring you Gartner Tech Growth & Innovation Conference and its experts, sessions and peer experiences in March 2024.

David Yockelson

Distinguished VP Analyst, Gartner Fellow and Conference Chair

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    Tracks at a Glance

    Access the latest Gartner research, specifically designed to help TSP leaders improve and advance their marketing, product, success and GTM capabilities to support growth. Each track has a particular area of focus to help you deliver on what matters most to you and your organization.
    Track A

    Innovate and Deliver Products and Services to Maximize Value

    Create the product strategy for highest impact with buyers and users. Design, launch, price and package products and services to increase adoption and delivery high value outcomes for your clients.

    Track B

    Elevate Marketing Impact With Tactics, Tech and Teams

    Leverage the range of buyer intent, create captivating buying and customer experiences, and enable partners, sellers and buyers with confidence to drive pipeline and revenue.

    Track C

    Drive Holistic Customer Growth

    Your customers are your best growth opportunity, but have you made the leap from customer service to customer success? Can customer marketing initiatives drive expansion and cross-selling? Identify key elements to drive renewal, expansion, cross-selling and growth.

    Track D

    Maximize GenAI and Tech Investments for Your Business

    Where and when should you place your GenAI and key emerging technology bets within your products and services? How will buyers and customers react to your offerings? Which GenAI use cases are best suited to your products and target markets?

    Spotlight track

    Smart Technologies for GTM Success

    Automate the acquisition, retention, renewal and growth engines. Determine the key technologies and data assets to gain insight on customers, better support sales, and drive optimal product design and management for adoption and customer value.

    Spotlight track

    Influencing and Spearheading Growth — The Evolution of Analyst Relations

    AR leaders must drive greater business impact and evolve the AR function to be more strategic and commercially valuable. Succeed amid resource constraints, macroeconomic uncertainty and accelerated technological change.

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