The latest edition of the Chief Marketing Officer Journal explores some of the newest Gartner research on 'catalytic marketing', explaining why it is the most critical transformation marketing and its leaders need today amid talent shortages, monetary tightening and changing customer needs.
This latest Chief Marketing Officer Journal embodies 3 essential qualities:
- How to empower clarity by articulating a limited set of core objectives and brand traits to align on a small number of strategically important activities.
- How to cultivate connections by prioritizing capabilities and management techniques that enable the coordinated and adaptive use of resources.
- How to strengthen the courage of one’s convictions by defending choices amid a recognition of constraints, pushing back on the business and devolving ownership of noncore tasks to preserve resources for marketing’s highest impact activities.
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