Eighty-three percent of sales leaders report that their sellers struggle to adapt to changing customer needs and expectations, revealing the need for a new enablement mandate that establishes seller behavior change as the core responsibility of the enablement function.
Download this guide to learn:
- How to modernize the sales enablement function
- The three key elements of seller behavior change
- Ways to scale seller behavior change across the sales force
- How to quantify the impact of behavior change efforts
- How other commercial organizations have successfully driven seller behavior change to boost seller productivity